Revenue & pricing
What does an empty seat cost? The number you should know by heart.
It isn't zero. And until you calculate it, every decision on prices, discounts and advertising is made in the dark.
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Positioning
Your guest isn't buying "yoga". They're buying a way out of burnout.
Why your website is selling the wrong thing, and how to fix it.
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Buyer journey
Your guest looks at 141 pages before booking. How to be the one they remember.
Nobody books on the first visit. The game is won in the weeks in between.
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Measurement
The 5 numbers that are enough to run your marketing.
You don't need an agency dashboard. You need a spreadsheet with five rows, updated once a month.
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Email & ownership
The asset worth more than your website, which you might not have: your guest list.
The website can be rebuilt. Google rankings change. Your contact list doesn't: it's yours, full stop.
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